|The Bearded Wonder|
He estimated that he made over half a million pounds during his life from gambling. A considerable sum fifty years ago.
Bull founded Timeform in 1948 with the aim of providing the information he considered vital to his successful gambling. Timeform looked at form on a horse by horse basis rather than a race by race basis which although common now was very innovative at the time.
Phil Bull had a tremendous temperament for gambling, with both wins and losses being treated the same. He treated daily profit and loss as unimportant it was the season as a whole which mattered. His attitude to form study was the same for every race. If having studied a race he decided that there was no bet then so be it. Here is his list of things that you shouldn't do:
1. Never bet beyond what you can afford and attempt to make your fortune in a day. It is the long run which counts.
2. Only bet when the odds are value. If you think a horse should be 5/1 if its 2/1 don't back it, but if its 8/1 do back it. If you are correct and you follow this rule in the long run you will make a fortune.
3. Make your own mind up don't follow tipsters. If the tips where that good they wouldn't be telling you.
4. Never back a horse ante post unless you have inside knowledge that it will definitely run.
5. Don't bet each-way in either races with big fields or handicaps in general/ One fifth of the odds is not good value.